Hi Auto-Rising is an automatic pencil sharpener developed for TiTi. Its concept draws on the brand’s signature train-shaped sharpener, carrying that shape into the head of the new design. The idea and early sketches were then developed into the final product with the company’s team.

The packaging and product detail page were designed in a minimal black and white system, refined through repeated meetings and feedback. Launched in late 2025, the white and black editions sold out all 6,000 units by early 2026.
Hi Auto-Rising
Packaging
Product photography by Taehee Kim, with AI-assisted backgrounds and Photoshop retouching. Hand shot AI-generated.