a contemporary lens. The project builds an original concept, brand identity, and logo, using AI-generated imagery and iterative prompting to create consistent models across a range of scenes and compositions. Through art direction and editorial design, the project develops a cohesive fashion world, culminating in a physically printed and spring-bound lookbook.
a contemporary lens. The project builds an original concept, brand identity, and logo, using AI-generated imagery and iterative prompting to create consistent models across a range of scenes and compositions. Through art direction and editorial design, the project develops a cohesive fashion world, culminating in a physically printed and spring-bound lookbook.